Apple’s growth over the past decade has been a story that has been one of the biggest in the field of technology. With each new product, the company has grown by leaps and bounds, and this has only accelerated its growth even further.
In terms of the numbers, Apple has posted revenue growth every quarter from 25% to 50%, and with that has gone from making less $2 billion every quarter to almost $50 billion for the same duration.
In fact, as recent as 2011, Apple registered a growth rate of more than 80% each quarter, thanks to both the sales figures of iPhone and iPad really picking up.
Of course, all that has changed now, considering the measly 1% growth over last year that was evident from this quarter’s report.
From Apple’s sales growing by 73% in the winter of 2011-12, its growth has been steadily declining for over a year now. For its next quarter, Apple expects a 3% growth to 5% decline in terms of year-over-year figures.
Probably these weak numbers can be attributed to late release of products apart from the fact that it has remained quiet when it comes releasing new gadgets, thanks to the current overhaul of the iOS operating system in time for Christmas.
So, what should Apple do so as to sustain continued growth?
A couple of solutions include probably releasing products that cost less, such as the rumored low-cost iPhones, but might not meet the quality standards that Apple is known for. The other is to venture into new markets, where it is rumored that they might start selling television sets soon.
However, it seems as if Tim Cook understands what’s needed, in responding to a similar question posed by Gene Munster, in saying, “We’ll see, Gene. We’re working up some stuff that we’re really proud of, and we’ll see how it does.”