Instagram, which is owned by Facebook, has hit the 400-million mark when it comes to users. This is only nine months since Facebook announced that it has crossed the 300-million mark.
In speaking about of Instagram’s appeal to a global audience, the team said, “Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.”
Without a doubt, the team wanted to know that Instagram is growing internationally and which incidentally is the way, they will be able to rack up another 400 million users.
Of course, some people were concerned about the Instagram advertisements and how it might chase users away but nothing of that sort has happened. This serves as excellent news for advertisers who are beginning to populate the network with both photos as well as video commercials.
According to experts, it’s pretty clear why Instagram has become so popular. The way it captures and filter photos might not be new but given how simply and delightfully this mobile app has managed to handle these two tasks has made people fall in love with it.
It must also be said that Instagram now officially has more users than Twitter – the latter having 316 million users. Of course, their ability to find users from all over the world definitely has a lot to do with Facebook’s reach as well.