Today Apple announced record revenue for its first quarter of the 2016 financial year. Earlier this year Apple declared the 2015 holiday season to be its biggest ever. The only details revealed then were app store sales figures for a single day sales record of $144 million and a record breaking $1.1 billion dollar two week holiday period.
This quarter saw a record 74.8 million iPhones sold, with 5 million macs and 16 million iPads. Adding to this revenue are sales of $6 billion from Apple’s services division. This includes the app store, itunes and Apple Music.
In addition Apple also announced that iOS 9 is now installed on 75% of active iOS devices. This is an amazing feat considering how recently iOS 9 was released. It is also even more impressive when you consider how fragmented even Google’s own Nexus line is in comparison. With over a billion active iOS devices, it means that 750 million devices were upgraded by users.
It was not all good news. Apple said that iPhone sales grew at its slowest pace since launch. They also said that revenue for the upcoming quarter will decline. This is the first time this has happened to Apple in 13 years. This could possibly be a signal of the end of its hyper-growth days.
Regardless, Apple will continue to be an extremely profitable company. While double digit year-over-year growth in iPhone sales looks to end, they will still hold the lions share of the high end smartphone market for years to come.